Real estate agents deal with huge investments, serving as the trusted representative for what will likely be one of the most expensive decisions that their client will ever make. So it would make sense for real estate companies to train their agents well, right?
Well, that would make sense — but a lot of big box brokerages and real estate teams have almost no training for their agents. New members are often left to figure things out on their own, given little guidance and very little formal training.
Some of these agents will eventually achieve great success. But often, this success comes in spite of the training that their brokerage or team provides, rather than because of it. Of course, this isn’t always the case. There are plenty of real estate teams that train their agents in cutting-edge sales and marketing strategies. These are the groups that are willing to invest in high-quality talent and develop top-tier teams — and often, their investment pays off well. For example, the Keri Shull Team spends months training and testing each of their new agents, which is part of the reason that they are the #1 top-selling real estate team in the entire Washington DC area.
So why don’t real estate companies all have great training programs? After all, if better training leads to better results, wouldn’t it make sense to train agents more? There are two answers: for big box brokerages, the extra results aren’t worth the training — and for smaller real estate teams, they don’t have the resources to properly train their teammates.
If you are a real estate agent who is looking for the best training that you can get from a real estate company, don’t get discouraged! Although some big brokerages and smaller teams can’t (or won’t) offer high-quality training, you still have a few options for becoming a better, more well-rounded salesperson in 2020.
The value of outside real estate coaching
Luckily, there are a ton of resources available for real estate agents to improve their skills. A good coach can show you how to utilize traditional and digital marketing techniques to attract more clients, sell more homes, and make more money. On top of this, high-quality real estate coaches will be able to help you with personalized advice for specific scenarios, and might have individual lessons to show you how to deal with buyers, land more home listings, or anything else that you need some extra work on.
There are a ton of great real estate podcasts out there to help agents, most of which can give you free advice to show you how to elevate your business. But in most cases, real estate coaches will charge you to get access to their strategic knowledge. This makes sense, though — would you trust a sales coach who can’t even sell you their services?
Obviously, outside coaching works best when you are able to combine it with practical training from your team or brokerage. But if you are working with a real estate company that doesn’t provide you with the support and training that you need — and for some reason, you are unable to move to a new team — then it might be worth looking into a high-quality coach to help you reach your potential.
The best real estate company for training
Just because many real estate companies don’t provide the training that you need as an agent, that doesn’t mean there are no options out there for real estate professionals who want to improve.
There are a lot of reasons to join a 100% commission real estate company and this one of the most important. Usually, one of the benefits you get from a subscription brokerage is access to some form of training — and it tends to be pretty high quality training. Some 100% commission brokerages will work with outside trainers, while others will create in-house materials for you to use.
When you start to do research on options for full commission brokerages, you can find the answer to the question “which real estate company has the best training.” Our suggestion is to find a 100% commission real estate brokerage that partners with high-end real estate coaches to train their agents. This way, you will get access to world class sales coaching at a severe discount — if not completely complimentary with your brokerage subscription — on top of all the other benefits of a full-commission brokerage.
At beREAL, we have partnered with HyperFast Agent, one of the top real estate coaching firms in the nation, to bring top-notch training to all of our agents. The agents who work with beREAL get complimentary access to training from the HyperFast Academy as part of their monthly membership, as well as an exclusive discount on advanced training from HyperFast Agent.
This partnership with HyperFast Agent allows beREAL agents to get world-class training in all aspects of real estate — marketing, telephone skills, social media management, lead generation, followup, and more! Even better, the convenient online format allows you to take on the training at your own pace; because as we all know, a real estate agent’s schedule can be pretty hectic.
If you want to learn more about how beREAL can hypercharge your real estate career by giving you top-quality training, resources, and opportunities, then we want to hear from you! Just click here to schedule a time to speak with one of our team members about whether moving over to beREAL is the right move for you!